Sacha Baron Cohen got what some people probably think he deserves. Cohen, playing his now cult favorite Borat, got punched repeatedly in the face on the streets of New York. Why did this happen? Well Cohen (playing Borat) walked up to some guy and was commenting on how much he liked his clothes and that he would like to have “Sex with them.” Whoever was on the other end of the joke didn’t take to kindly to the joke and began to beat Cohen unmercifully until Cohen called out for help. The strangest thing about this story is that Cohen said he was going to “retire” Borat because he has became too much of an icon and cannot dupe anymore with the character.

As stated earlier Cohen is not doing a sequel to Borat. Fox Studios also said that a sequal is out of the question. So what is next for the master of disguises? He is in the works to bring some of his other characters to the Silver Screen like Bruno who interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality. Bruno will make his debut in 2008. He is also working on on some voices for animated movies as well. So Cohen will be a busy man even if he does retire Borat.

As for Borat, his days in the limelight don’t appear to be over. He seems to be getting sued from all angles as many who appeared in the movie have said they were duped into thinking it was just a documentary and not a big budget screening for a movie. Citizens of Glod, Romania, have the biggest beef with Cohen as they said they were lied to and were represented as savages in the film. I am sure someone will make a payment to these people and all the troubles will magically go away.